people who participate in chat boards like stratics often fail to realize that they are really part of a corporate data mining project in which their posts are scanned for personal information, preferences, buying habits etc. they are, by virtue of their contributions, giving away valuable information about themselves valuable to corporations that build video games and other tech toys. by providing this personal information, they also provide a jerry-springeresque spectacle for the entertainment of others, hopefully drawing more eyes to the board, hence more posts, hence more data for the marketing data crunchers. the participants, by giving away valuable personal information about themselves have commodified their private lives they have become board ho’s. the social structure of these boards is highly controlled to maximize this effect, with certain types of elite posters encouraged and rewarded these are the board ho divas. these posters play a pivotal role in ensuring that the product delivered to the marketing machine will be as useful as possible. in return the board ho divas receive a kind of social capital from the other board ho’s. At least they get something. The rest of us are getting broke off for free.